Questions being raised around Brewmeister’s claim to “World’s Strongest Beer”
Where do you begin, with Brewmeister? The self-styled ‘Supersonic Scientists Delivering you to Drunksville?’ Where to start? With the recent re-brand, that was widely mistaken for a parody of BrewDog? With the flyer sent to bars, claiming an entitlement to widen the margins to customers due to Brewmeister being ‘craft’? Or with the more recent fact that founder Lewis Shand openly admitted to me that Armageddon – the beer that catapulted Brewmeister to the pages of national media – was not, in fact, 65% abv as claimed.
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