alamo beer co logo

Two Texas-based breweries involved in lawsuit over Alamo beer brand

Alamo has been selling beer under the Alamo brand since late 1997. Since then, Alamo has used a silhouette of the Alamo as a part of its logo. Other Alamo-esque and very Texas imagery (stars, cannons) and phrasing (“Remember”) also help form the look and feel of the Alamo logo and trade dress. Alamo never registered its logo, but does have a registration for the word mark ALAMO.

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