as American consumer needs evolve, we want to meet their expectations. Therefore, we are working to list our beer ingredients on our website, just as you would see for other food and non-alcohol beverage producers. We are beginning immediately, having incorporated this information earlier today
Update I: MillerCoors has also posted ingredients online now.
Update II: the healthy lifestyle folks have gone HAM on this one. Yikes.
Just a quick note…there’s been some consternation around “The Food Babe” in beer circles previously.
Original story >> The Food Babe.
Breweries: A-B InBev
Good to see that AB-Inbev is stepping up to the plate and doing this. I’ve said for a long time that I think it should be a regulated standard for the entire beer industry just as it is with other food products. There are so many people out there who have odd allergies or very specific diets or dietary restrictions and really need to know what is going into their bodies.
I think it also could help dispel some doubts people might have. I remember buying a 12 pack of a beer which will remain anonymous and breaking out in all these itchy blotches. After a week or two, the pack was finished and the itchness was gone. Now, it probably wasn’t the beer. It could have been any number of things. But I’ve never touched that particular beer again because of it. If I could see a list of ingredients and know “Oh, hey, that’s just the same ingredients in all sorts of beers I drink”, I’d try it again in a heartbeat. On the other hand, if I saw it had an odd ingredient that I might be allergic to, I could try another food or drink with that ingredient and see how I do and whether or not it was the root cause.
I don’t know why we let brewers off the hook about providing basic information that we require soda manufactures to publish. Having alcohol in the product doesn’t reduce the need for ingredient listings and such.
Kudos to Miller-Coors as well.
Hopefully both companies, as well as various craft and regional or heritage brewers, expand their lists to include all the beers that are out there soon. Putting it on a label would be better, but a website works. Also hope to see Miller-Coors put this information on their own websites as well as Facebook- not everyone has Facebook and can access their post directly, and it may scroll off the page as new comments get added.
Finding out some interesting things here. Like no corn or rice in Blue Moon!
A month later, and still not a ton of progress here.
What are the big brewers trying to hide?