BeerPulse

The big news on Guinness is that we’re launching the new Guinness Blonde American Lager this fall. Our experience with Guinness Black Lager taught us a lot. We learned that consumers are receptive to a new Guinness offering, but want us to go further. So we’ve created a blonde lager.

Part of a broad interview with Tom Looney, President, Diageo Guinness USA.

More >> Shanken News Daily.