Anheuser-Busch InBev challenges Short’s Brewing’s trademark filing for “Chocolate Wheat”
Anheuser-Busch (“A-B”), themselves the owners of 507 of their own trademark registrations in the US alone, have opposed an attempt by Short’s Brewing Company (“Short’s), out of Bellaire, Michigan, to register the name CHOCOLATE WHEAT in connection with “beer, ale, and porter.”
A-B InBev’s Shock Top brand and Short’s Brewing both have beers with the name, “Chocolate Wheat.” Short’s filing came last fall after Shock Top’s beer was first announced but many years after Short’s first produced its own.
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Lame. It’s like trying to trademark “Oatmeal Stout”.