Leinenkugel’s ditching Hoppin’ Helles beer name, acquires “Helles Yeah” for cash
A team decided to rebrand Hoppin’ Helles with the emphatic name Helles Yeah. A new problem: Rustic Road Brewing, 225-barrel brewpub in Kenosha, was already pouring its own straw-blond called Helles Yeah.
What to do?
There are still a few other breweries that use (or have used) either Helles Yeah or Helles Ya according to the RateBeer database.
More >> Journal-Sentinel.
Breweries: Jacob Leinenkugel Brewing
Beers: Leinenkugel's Helles Yeah Lager, Leinenkugel's Hoppin' Helles
