Press Release:
Local Contract Brewers Plant Their Flag in Maynard with Whole House Group
(Maynard, MA) – In a surprising twist to plans announced at a selectmen’s meeting in January, Whole House Group has announced it has signed an LOI to build the Battle Road Brewery and Brew Pub in Maynard’s historic Clock Tower Mill.
The Battle Road Brewery and Brew Pub will be located in Building 5 of what Maynard residents affectionately call “the Mill.” With a Fall 2015 opening date, the exciting construction of Battle Road includes a state-of-the-art 30 barrel brewery, seating for 50-75 people inside the brew pub, as well as a traditional outdoor beer garden overlooking Mill Pond.
Whole House Group Managing Partner Greg Hill says, “To me, the Mill was the ideal location for Battle Road Brewery & Brew Pub all along. The brick and post & beam architecture lends itself to creating a beautiful brew pub, which will be built around our new 30 barrel brewery featuring the best equipment available to brew Battle Road’s signature brews like 1775 Tavern Ale, Barrett’s Farmhouse Ale, Lexington Green East IPA, and Midnight Rider Porter – as well as some new brews that master brewers Jeremy Cross and Scott Houghton have in store. As soon as the Mill’s new ownership came on board, they made the Battle Road Brewery and Brew Pub a priority, and we were able to get a deal done in days. We couldn’t be more excited about brewing our beer, and serving it, in Maynard for years to come.”
“Maynard is very excited to bring Battle Road Brewery and Brew Pub to town,” said Maynard Town Administrator Kevin Sweet. “Their state-of-the-art facility and outdoor beer garden will entertain residents and draw out-of-town visitors to see all that our town has to offer! I could not think of a better spot than our iconic Clock Tower Mill for this new business and restaurant to call home.”
In recent months, Battle Road Brewing Company has undertaken a massive relaunch with local management company Whole House Group of Sudbury. With a vision to bring the beloved Battle Road beers to a larger audience, Whole House Group partnered with full-service advertising agency Mittcom to rebrand Battle Road (logo, website, can & truck design) and M.S. Walker to distribute Battle Road in both draft and can format in Massachusetts and Rhode Island as early as this spring.
About Battle Road Brewing Company
On a brisk New England morning in 2012 – not unlike the morning of April 19, 1775 when the Sons of Liberty and local militias marched the Battle Road from Lexington to Boston, fighting the British and starting the Revolutionary War – two longtime friends and patriots in the brewing industry launched Battle Road Brewing Company. Inspired by the notion of perseverance that drove those brave men along the Battle Road, Jeremy Cross and Scott Houghton honed more than 40 years of combined professional brewing experience from around the world to produce the flagship 1775 Tavern Ale, a pleasantly hoppy Pale Ale using the best malts and hops available for a moderate bitterness and pleasant aroma and flavor. Three more brews followed – Barrett’s Farmhouse Ale, Lexington Green East IPA, and Midnight Rider Porter – with more in the works. In late 2014, Battle Road Brewing Company signed a management contract with local hospitality group Whole House Group to make it easier for New Englanders to enjoy their beers. Whole House Group, which owns and manages restaurants in MA including 29 Sudbury, is led by radio personality Greg Hill and his partner Chris Stephans. For more information, please visit www.battleroadbeer.com.
About Whole House Group LLC
Whole House Group is a hospitality group founded by managing partners Greg Hill and Chris Stephans in 2013 to elevate the food & beverage experience in and around Boston and its suburbs. Whole House Group currently owns and operates 29 Sudbury, a modern Italian-influenced restaurant west of Boston. Whole House plans to open three concepts in 2015 – the Battle Road Brewery & Brewpub (projected opening: fall), The West Concord Beef Company in West Concord (projected opening: summer), and Flank: The New American Beefsteak in Waltham’s new 1265 Main development, which is under construction now (projected opening: fall). Managing partner Greg Hill is the host of WAAF’s long-running “Hill-man Morning Show.” He is also the founder of the Greg Hill Foundation, a local non-profit formed in 2010 to respond to the immediate needs of families that have been touched by tragedy. For more on Whole House Group, visit wholehousegroup.com.