Press Release:
4,400 Breweries. 50 States. 1 Beer.
Independent Craft Brewers Unite to Create the Biggest Small Beer Ever Made, An Imperial Porter
Available Only During American Craft Beer Week®, May 16-22, 2016
(Boulder, CO) — Coming together for the greatest union of all time, small and independent craft brewers across the country have created a very special beer in honor of American Craft Beer Week
“There’s nothing more American than small and independent craft brewers and their amazing, full-flavored beer. American Craft Beer Week is a time to raise a glass and toast how they have forever changed our beer culture, economy, communities and country as a whole,” said Julia Herz, publisher of CraftBeer.com
Presented by CraftBeer.com, the nationwide campaign #MakeSmallBeerBig, is amplified through social and digital promotion to showcase the beer and create a unifying voice for the craft brewing community. Visual elements including a graphic and video represent the Biggest Small Beer Ever Made and the more than 4,400 small and independent brewers throughout the United States.
The video is a fun take on craft brewer ingenuity.
The beer, which can be sampled at over 100 breweries throughout the country, was inspired by one recipe. Each participating brewery was invited to brew the beer with the understanding that even with the same recipe, no beer could be exactly the same. American Craft Beer Week revelers are invited to sample the Biggest Small Beer Ever Made at a participating brewery near them.
This year also marks the return of the American Craft Beer Week Nationwide Toast. At 8:00 p.m. ET/5:00 p.m. PT on Thursday, May 19, small brewers and craft beer lovers nationwide will raise a glass of the Biggest Small Beer Ever Made or their favorite indie craft brewed beer to simultaneously toast ACBW. To find a toast location near you, visit the official American Craft Beer Week events page
Find an expanded list of U.S. beer weeks
This campaign was developed with assistance from Boulder-based agency, Victors & Spoils
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent
Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.