[Press Release:]
(St. Louis, MO) — Schlafly Beer announces today on the first day of spring that The Saint Louis Brewery™ will add its hazy, unfiltered White Lager to its portfolio of year-round releases. White Lager joins the year-round line-up of Pale Ale, Kölsch, Oatmeal Stout, Grapefruit IPA and Expo IPA (exclusive to St. Louis) at the largest, locally owned brewery in Missouri.
The German-style beer offers an unfiltered twist on traditional lagers as the beer retains its yeast. The style, also known as Zwickelbier, dates back to the Middle Ages with a noticeably hazy, golden hue, hint of orange zest, and silky finish. With 25 IBUs and a strong malt backbone of Europils and wheat, White Lager presents the drinker a smooth and zesty full-flavored beer that clocks in at 5.5% ABV.
“Lagers continue to come back into favor for both craft beer enthusiasts as well as novices,” explains Ambassador Brewer Stephen Hale. “We heard from so many customers the sentiment that, ‘I could drink this all year,’ and we agree. The mild citrus component paired with the robust, smooth mouthfeel makes you want to keep drinking White Lager.”
Schlafly developed the White Lager as part of its Small Brews program, a weekly experimental brewing day at the Bottleworks location on the brewery’s 20-gallon system. White Lager debuted in 2015 at Schlafly’s HOP in the City, the annual fall beer festival at the Tap Room location. Of the 40 styles of Schlafly Beer showcased at the event, White Lager was the first to run out, cuing the company to the beer’s potential in the wider marketplace. After its 2016 success as a seasonal release, the brewery decided to increase its run to year-round.
White Lager can be purchased in growlers at the Growler Bar at the Bottleworks location or in six-packs ($8.99 suggested retail) across the brewery’s distribution region. The beer can also be enjoyed on draft at the Schlafly Tap Room or Bottleworks brewery-restaurants as well as select on-premise locations. For more on Schlafly Beer’s distribution and White Lager, visit www.schlafly.com/beers/distribution
About Schlafly Beer: Founded in 1991 in St. Louis, Schlafly Beer is the largest locally owned and independent craft brewery in Missouri, proudly offering more than 60 unique styles of craft beer. The celebrated brewing company continues to define craft with a dedication to sourcing the best ingredients, supporting local sustainability and community efforts whenever possible, and delivering a superior beer experience from year-round to limited-edition styles. In 2016, the brewery used 102 hop varietals, 77 malts and grains, 59 different spices and fruits, and 10 different yeast strains to make its beers. Schlafly Beer’s production of 60,000 barrels of beer took place between its two brewery-restaurants, Schlafly Tap Room (2100 Locust St.) in downtown St. Louis, and Schlafly Bottleworks (7260 Southwest Ave.), located in Maplewood. The Schlafly Tap Room was the first new brewpub to open in St. Louis since Prohibition and is housed in a restored wood and brick building on the National Historic Register. Schlafly Bottleworks offers free weekend tours