Madison, WI – Regional craft brewery Ale Asylum wraps up 2017 by releasing a brand new India Pale Ale: B2D2.
The brewery is referring to this style as a Retro IPA, with strong brand similarities to the classic gaming consoles reminiscent of the early 1980s. The IPA’s motto of “Up/up, down/down, left/right, left/right, B2D2, drink” is referencing the iconic Konami Code, an Easter egg feature that allowed the gamer to enable secret modes on dozens of games. “We designed this logo to strike a chord with other individuals like myself that grew up with two thumbs attached to a controller without a care in the world. Since the beer has a ‘retro’ flavor reminiscent of old school IPA’s, we hope to evoke that same nostalgia and ease of spirit every time someone cracks open a can,” quotes Ale Asylum Co-Founder Otto Dilba. The brewery has timed the launch of B2D2 with the eagerly anticipated Star Wars: The Last Jedi movie release on December 15, although the beer itself is named after a long time brewer at Ale Asylum nicknamed “B2”.
B2D2 can be found on draft and in 12 oz. can six-packs via the brewery’s Asylum Seeker at watering holes and craft beer retail establishments of Wisconsin in Illinois.
Q U I C K * F A C T S
Name: B2D2
Style: Retro IPA
ABV: 7.2%
Body: Medium
Color: Amber
Profile: Hints of dark fruit and pine with a rich amber hue like the IPA’s of yesterday.
Hops: Citra, Cascade, Ekuanot
Malt: Pale, Caramel, De-bittered Black
Packaging: Draft and 12 oz. can 6-packs
Availability: Through January of 2018
Markets: Wisconsin and Illinois
Motto: Up/up, down/down, left/right, left/right, B2D2, drink.
Hashtag: #B2D2ipa
B A C K G R O U N D E R
Ale Asylum is located in Madison, WI and has been serving the masses topnotch craft beer since 2006. In 2012 they moved to a new facility that is freestanding on 5 acres, 45,000 square feet, and offers up an additional 85,000 square feet when the need arises. Their current facility has allowed them the advantage to brew in a 33 barrel brew house, the ability to enhance their sustainable practices and utilize an automated bottling and canning line. They produce and package all beer on-site, making all natural and unfiltered beer in the spirit of the German Purity Law, Reinheitsgebot.