(Clifton Park, NY) – Shmaltz Brewing Company is thrilled to announce its partnership with a new sales and marketing company Artisanal Imports, Inc. headquartered out of Austin, TX. Artisanal Imports, Inc. enhances the nationwide sales support for Shmaltz Brewing’s award-winning craft beer portfolio with a team of 14 highly experienced reps working in tandem with Shmaltz’s in-house sales team. More than doubling Shmaltz’s sales staff, Artisanal Imports, Inc. will expand distribution beyond the brewery’s existing 30-state network to bring exceptional seasonal and year-round releases to new markets nationwide. Artisanal Imports, Inc. builds on 22 years of Shmaltz’s success as one of the country’s acclaimed beer companies with its singular brands He’brew — The Chosen Beer® and Star Trek commemorative beers exclusively licensed through CBS Studios.
Effective immediately, Shmaltz Brewing joins Artisanal Imports, Inc.’s Brand Management Portfolio alongside breweries Fulton Beer (Minnesota), Dovetail Brewery (Chicago), and Whiner Beer Company (Chicago). Artisanal Imports, Inc. offers Shmaltz expert comprehensive support with distribution, logistics, fulfillment, point of sale, marketing, chain store management, street representation, and additional services. The retail presence and draft availability of Shmaltz’s releases will be elevated with existing as well as new accounts at select stores and bars. Artisanal Imports, Inc. has built a venerable business through its work with many of the world’s premier beer brands including Veltins (Germany), La Trappe Trappist (The Netherlands), and Bosteels (Belgium).
Sean Knoll, President of Artisanal Imports, Inc. comments, “We are excited to partner up with Shmaltz. I have known Jeremy Cowan since the beginning and have always admired his work ethic and his drive to create and maintain He’brew Beer. Nobody does it like Shmaltz! We share a great many distributor and retail customers already, so this partnership will allow both of us to strengthen those relationships.”
Jeremy Cowan, Founder and Owner of Shmaltz Brewing, adds, “We’re stoked to be partnering with Artisanal Imports and to be bringing lots of tasty, award-winning beer to many more parts of the country. This partnership allows us to continue my unorthodox business model of wide, wide, wide…and a little deep at home too. We’ll have new blood to hit the streets and the beer will be more available to the tribe across the country. What more could we want?!”
About Artisanal Imports, Inc.
Artisanal Imports, Inc. is a leading seller, marketer and compliance manager of international and domestic craft breweries and cideries with a concentration in European brewers. Its portfolio includes the following producers.
International: Aspall Cyder, B.O.M. Brewery, Brasserie St-Feuillien, Brauerei Aldersbacher, Brauerei C. & A. Veltins, Brouwerij Bosteels, Brouwerij Omer Vander Ghinste, Brouwerij t’Verzet, Cervejaria Colorado, Cervejaria Wäls, Craigies Irish Craft Cider, De Proef Brouwerij, Distillerie de Biercée, Elgood’s Brewery, Pfungstädter Privatbrauerei, Robinsons Brewery, Sünner Brauerei, Trappist Brewery Koningshoeven and Underberg GmbH.
United States: Shmaltz Brewing, Dovetail Brewery, EZ Orchards, Fulton Beer Co. and Whiner Beer Co.
Learn more at www.artisanalimports.com
About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 30 states, through 40 wholesalers and in nearly 5,000 retailers.
After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases.
RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 1 platinum, 10 gold and 6 silver medals from the World Beer Championships in the past several years.