Bud Light Lime Ritas family adds two year-round flavors and Mix-A-Rita Variety 18-Pack

Press Release:  (St. Louis, MO) - The popular Bud Light Lime Ritas franchise is doubling. The brand is introducing two new...

March 3, 2014 at 3:47 PM

Bud Light Lime Straw-ber-Rita launches, Lime-a-Rita did 500k bbls in first eight months

Press Release: (St. Louis, MO) - Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading...

March 25, 2013 at 10:31 PM

Bud Light Lime-A-Rita selling like hotcakes

Esterl said the company suggests Lime-A-Ritas have captured about 0.5 percent of the market share in the beer/malted beverage category....

October 8, 2012 at 12:39 PM

New Bud Light Lime-a-Rita package formats arrive on July 23

Despite cutting supply for Bud Light Lime-A-Rita 8oz cans -- or maybe partially because of it -- Anheuser-Busch is rolling out two new...

June 16, 2012 at 10:55 AM

Bud’s grand lime (Light Lime and Lime-A-Rita) plan

Lime could use a boost. Launched in 2008, it peaked in 2009 and shipments fell 13% last year, ranking it No. 20 among all beers, according...

May 8, 2012 at 8:06 PM

Anheuser-Busch formally introduces Bud Light Lime Lime-a-Rita

Press Release: (St. Louis, MO) - Margaritas, the classic summer cocktail, are getting a fresh twist this summer with today’s...

April 23, 2012 at 6:39 PM

Michelob Ultra Light Cider, 19th Hole Iced Tea and Lemonade highlight AB’s Q2 (video)

(St. Louis, MO) - Some wrap-up from last week's AB InBev annual earnings presentation... Budweiser: - "Best performance in...

March 12, 2012 at 5:57 PM

AB InBev to launch Bud Light Lime-A-Rita later this year

Anheuser-Busch: Bud Light Lime-A-Rita. The new brew, a flavored malt beverage, has been rumbled about since January, when A-B received...

March 8, 2012 at 8:53 PM