Heineken USA swaps to U.S. agency for Tecate marketing Ending an unusual experiment, Heineken USA will no longer rely on a Mexican-based agency for all U.S. advertising on Tecate. Instead, the... March 8, 2013 at 1:03 PM
Heineken to launch Amstel Wheat, Tecate in U.S. markets Amstel Wheat will be sold in bottles in the Northeast, Chicago and Minneapolis, after a year-long test of the beer on draught. It is the... September 8, 2012 at 11:41 PM