Miller Lite retro bottles launch in late August, new packaging due in October

The white-label bottles were replaced in the late 1990s and haven’t been seen since. Not only will they return starting in late August,...

June 9, 2014 at 4:47 PM

Miller Lite 12 oz. bottle “Heritage” label approved

(Chicago, IL) - Is Miller Lite coming to 12 oz. bottles? It would appear so per a fresh TTB label approval. In March, the Chicago...

June 2, 2014 at 5:49 PM

Miller Lite bottles could get retro treatment

Miller Lite itself is now selling wooden handles with the old logo. In another effort to add to the brand's turnaround, 16-ounce aluminum...

May 31, 2014 at 7:14 PM

Miller Lite can sales up in first quarter after re-launch of 70s branding, program extended

Press Release from YouGov BrandIndex:  Miller Lite’s return to 1970s packaging seems to be having an impact on the present:...

April 30, 2014 at 5:44 PM

Miller Lite ‘Original Lite Can’ returns Jan. 1, product placement featured in Anchorman 2

Press Release: (Chicago, IL) - Miller Lite, the beer that launched the light beer category, invites consumers to reach for a piece of...

December 17, 2013 at 12:28 PM

Miller Lite classic cans from 1975 to return for limited time in January

Miller Lite is going retro. The brand, which launched in 1975 as the first successful mainstream light beer, will be packaged in its...

September 1, 2013 at 6:20 PM

New Miller Lite bottle to debut during summer selling season only at bars

Press Release: (Chicago, IL) - The new Miller Lite bottle is upgrading the light beer category. The sleek design provides an innovative,...

May 2, 2013 at 3:47 PM

MillerCoors Distributor Convention 2013 Pt. 1: Miller brand family highlights

(Orlando, FL) - MillerCoors hosted its annual Distributors Convention in Orlando last week. (FYI, next year's event will be held in San...

March 10, 2013 at 4:56 PM

A close-up look at MillerCoors’ upcoming marketing campaigns (videos)

  This week, Ad Age shared an upclose look at MillerCoors' upcoming marketing campaigns acroos its different brands. "In...

March 8, 2013 at 12:56 PM

Watch: Brad Keselowski burns out in conference room at MillerCoors Distributor show

    Brad Keselowski burning out the Miller Lite #2 Blue Deuce inside the Marriott World Conference center at MillerCoors...

March 7, 2013 at 2:51 PM

Miller Lite extends sponsorship deal with Chicago Bears

Press Release: (Chicago, IL) - Few topics generate as much passion among Chicago sports fans as the Chicago Bears. From the start of...

February 28, 2013 at 1:35 PM

Winking Lizard Tavern chain to remove Miller Lite and Bud Light from taps for good

The Winking Lizard Tavern chain is saying goodbye to Miller Lite and Bud Light on draft. The Winking Lizard is dumping those national...

October 22, 2012 at 5:39 PM

MilllerCoors rolling out new Coors Light ads, CMO speaks on brand growth (video)

    I'm obviously delighted with the performance of Coors Light and I have every confidence we are going to continue it...

October 17, 2012 at 6:38 PM

MillerCoors launches free beer promotion for those whose name is Miller

Press Release: (Chicago, IL) - What's in a name? Free beer -- if your name happens to be Miller. Legal-drinking-age consumers with...

June 28, 2012 at 4:46 PM

Eight new beer labels from MillerCoors

(Chicago, IL) - Have a look at some of MillerCoors' newly-approved labels for Miller Lite, Coors Light and Coors Banquet. They feature...

May 20, 2012 at 8:04 PM

Miller Lite Punch Top Can debuts this week

Press Release: (Chicago, IL) - Miller Lite is giving its cans a second tab for a smoother pour, and inviting beer drinkers to have...

April 25, 2012 at 12:45 PM

Miller Time ads sneak peek

    MillerCoors set to throw a changeup on its ad campaign... Lite remains the nation's fourth-biggest beer brand, but...

March 22, 2012 at 4:18 PM

Sneak peek at MLB team Miller Lite aluminum bottle

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Miller Lite Punch Top cans, NFL-branded grip cans coming in 2012

(Denver, CO) - Following packaging innovations of recent years like the Miller Lite Vortex bottle neck and Coors Light Super Cold...

March 19, 2012 at 3:56 PM

MillerCoors reportedly going back to ‘Miller Time’ campaign

"Miller Time" was introduced in 1971, when McCann Erickson, New York, launched the tagline for High Life. The brewer has...

March 8, 2012 at 10:04 PM