Brooklyn and Carlsberg’s Nya Carnegiebryggeriet opens in Sweden

Press Release:  (Stockholm, SWEDEN) - Today, on March 27th 2014, Nya Carnegiebryggeriet is opening – a new and modern craft...

March 27, 2014 at 11:47 PM

Somersby Cider spoofs Apple fandom in new ad (video)

    The first UK ad for Somersby cider. The Somersby Store. Somersby is the new cider brand from Carlsberg - Real...

March 27, 2013 at 3:40 PM

Carlsberg prank tests, “What if your best friend owed someone money and was in trouble?”

    A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests...

March 13, 2013 at 10:47 PM

Somersby Hard Cider going statewide in several markets this month

Press Release: (Chicago, IL) - Following its successful debut last fall in three initial test markets, Somersby Hard Apple Cider, a...

March 13, 2013 at 6:20 PM

Carlsberg Group: Somersby was “fastest-growing of top 10 global cider brands” in 2012

Press Release: Since the launch of its first bottle of Somersby Apple Cider in Denmark in March 2008, Carlsberg Group’s cider...

February 14, 2013 at 11:43 AM

Carlsberg making marketing beer to women a priority

“The beer category has been suffering in terms of image. In the last 10 to 15 years, it is often connected with drunken people on the...

December 17, 2012 at 1:06 AM

Carlberg Brewery once gave Niels Bohr a house equipped with a pipeline of free beer

Apparently, after he won the Nobel Prize in 1922, the Carlsberg brewery gave him a gift – a house located next to the brewery. And...

November 30, 2012 at 3:12 PM

Carlsberg Group, Singha Corp. to form joint venture in international markets

Press Release: Carlsberg Group announced today that it has entered into a strategic partnership agreement with Singha Corporation, the...

September 28, 2012 at 7:03 AM

Carlsberg to initiate 100% ownership of Baltika Breweries

Press Release: Following increased ownership of Baltika Breweries and completion of the necessary administrative steps, the Carlsberg...

September 17, 2012 at 9:48 AM

Carlsberg Group now owns virtually all of Baltika Breweries

The Carlsberg Group has increased its ownership of Baltika Breweries by 12.05% to 96.77% through a voluntary offer that expired on 9...

August 21, 2012 at 10:44 AM

Somersby Cider coming to U.S. through Crown Imports in September

Press Release: (Copenhagen, DK) - Somersby Cider will be exclusively imported into the USA via Crown Imports beginning this September in...

July 16, 2012 at 5:02 PM

Carlsberg to invest $670 million in new China brewery

Carlsberg is to build a giant brewery in China to tap growth in the world's largest beer market, as the Danish group looks to expand...

June 17, 2012 at 10:25 PM

Carlsberg sells majority stake in Copenhagen brewery site for $441 million

Danish brewer Carlsberg (CARLb.CO) is to sell most of a former Copenhagen brewery site to a group of investors for 2.5 billion Danish...

April 12, 2012 at 2:11 PM

Lithuanian court rules beer brewing ‘vitally essential’ to life

A Lithuanian court has ruled that the brewing of Carlsberg lager is a "vitally essential" activity, thereby depriving the Danish...

March 5, 2012 at 9:30 AM

Carlsberg sales decline 7% in Russia

The immediate outlook doesn't look much better. The government's campaign to tackle Russia's big problems with alcohol abuse is likely to...

February 21, 2012 at 7:14 PM