Dos Equis doesn’t usually oppose trademarks but when it does it prefers to battle with car dealerships. The company...

An architect applied for a trademark that's a blatant rip-off of Dos Equis beer's "Most Interesting Man in the World" campaign,...

As the campaign enters its sixth year, Ad Age sat down with Mr. Goldsmith and the Dos Equis team to talk about their success while getting...