Michelob ULTRA unveils new 7 oz. bottles

Bottles create the perfect portion for a weeknight beer, further driving the brand’s leadership in the category (New York, NY) –...

March 13, 2018 at 9:39 PM

Michelob ULTRA releases Super Bowl spot featuring Chris Pratt

(New York, NY) - Today, Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl...

January 30, 2018 at 11:41 AM

Draftmark home tap system expands to new markets as Goose Island IPA package debuts

Press Release: (St. Louis, MO) - Enjoying fresh, cold draught beer at home just got a whole lot easier thanks to the Draftmark home...

June 4, 2013 at 2:10 PM

Michelob Ultra Light Cider calorie claims OK’ed by industry watchdog

An advertising industry self-regulator earlier this month signed off on Anheuser-Busch LLC’s promotion of Michelob ULTRA Light Cider as...

February 16, 2013 at 5:19 PM

Pabst Brewing would consider bid for Michelob if A-B InBev has to divest

Pabst Brewing Co. would look into buying Michelob from Anheuser-Busch InBev NV should the brand be divested to settle a U.S. antitrust...

February 9, 2013 at 12:18 PM

Budweiser Black Crown: A-B InBev going black in 2013

(St. Louis, MO) - Following the successful launch of Bud Light Platinum near the start of 2012, Anheuser-Busch InBev plans to roll out...

November 11, 2012 at 9:26 PM

Michelob ULTRA Light Cider makes debut this week

Press Release: (St. Louis, MO) - Anheuser-Busch's Michelob ULTRA today announced the newest addition to its portfolio, Michelob...

May 8, 2012 at 6:34 PM

Michelob AmberBock Amber Lager up next for Draftmark series

(St. Louis, MO) - Anheuser-Busch received a label approval this week for a new DraftMark package: Michelob AmberBock Amber Lager. The brand...

April 28, 2012 at 1:44 AM

Michelob Ultra 19th Hole launched just in time for The Masters

Press Release: (St. Louis, MO) - Just in time for summer, Michelob ULTRA – the superior light beer – today introduced ULTRA 19th...

April 4, 2012 at 2:18 PM

Michelob Ultra Light Cider, 19th Hole Iced Tea and Lemonade highlight AB’s Q2 (video)

(St. Louis, MO) - Some wrap-up from last week's AB InBev annual earnings presentation... Budweiser: - "Best performance in...

March 12, 2012 at 5:57 PM

Anheuser-Busch to make cider play with Michelob Ultra Light Cider

Anheuser-Busch, meanwhile, is relying on a line extension of it Ultra brand. In a recent memo to distributors, the brewer described...

February 7, 2012 at 9:26 AM

Michelob Ultra 19th Hole Light Tea and Lemonade coming in 2012

If you missed it a week or two ago, Boston Beer's Twisted Tea is poised to overtake Boston Lager in sales within the next couple years....

December 15, 2011 at 5:49 PM

Michelob Black Bock Special Dark Lager

Michelob Brewing

September 29 at 12:46 AM

Michelob AmberBock Amber Lager

Michelob Brewing

April 28 at 1:55 AM

Michelob Ultra Light Cider

Michelob Brewing

March 12 at 5:26 PM

Michelob Ultra 19th Hole Light Tea and Lemonade

Anheuser-Busch, Michelob Brewing

February 18 at 5:31 PM