Samuel Adams Noble Pils replaces White Ale as spring seasonal


BOSTON, Jan. 13 /PRNewswire/ — Since 2005 the brewers at Samuel Adams have been offering drinkers a voice in choosing one of the new beers they will introduce in the coming year. Last year, voters in the 5th annual Samuel Adams® Beer Lover’s Choice® contest were decisive in choosing Samuel Adams Noble Pils, a hoppy pilsner beer brewed with a recipe that calls for all five varieties of Noble Hops.

The voters’ response to the new Noble Pils was so enthusiastic that the brewers have decided to make Samuel Adams Noble Pils the new spring seasonal brew. It joins Samuel Adams® Summer Ale, Samuel Adams® OctoberFest and Samuel Adams® Winter Lager in the brewery’s year round seasonal line-up.

“I love the complex layers of hoppiness of this beer,” said Brewer and Founder Jim Koch. “But what makes our Samuel Adams Noble Pils a great beer is that the spicy bitterness of the hops is perfectly balanced by the sweetness of the Bohemian Pilsner malt, which adds a honeyed malt character and full body to the brew.

“We know that Samuel Adams’ drinkers look forward to each season’s new arrival. Samuel Adams Noble Pils is an excellent beer to help people get from winter’s chill to the warming weather with a crisp and spicy beer for spring,” Koch added.

This beer is special because of the quality and quantity of the hops in the recipe. Of the 100 plus hop varieties in the world only five are judged “Noble hops”, and this beer uses all five. Four are from Germany and one from the Czech Republic. The German hop varieties in Noble Pils are: Hallertau Mittelfrueh, Tettnang Tettnanger, Spalt Spalter, and Hersbrucker Hersbrucker. The Noble hop variety from Bohemia in the Czech Republic is Saaz.

The Hallertau and Tettnang hops are the hops used in Boston Beer’s flagship style, Samuel Adams Boston Lager®.

Last summer, the Beer Lover’s Choice program had the highest number of tasters in its five year history, with more than 68,000 votes cast during more than 1,300 tasting events held across the country. The other beer in competition this year was an IPA. Voters rated the beers on five characteristics: color, aroma, taste, mouth-feel and finish. The Noble Pils garnered 55% (or 37,855) of the total votes.

Samuel Adams Noble Pils will be available nationwide beginning in mid-January and replaces Samuel Adams® White Ale as the spring seasonal offering. Samuel Adams White Ale will be available as one of six styles in the 2010 Samuel Adams® Winter Classics variety pack. Samuel Adams Noble Pils has a suggested retail price of $7.99–$8.99 per six-pack and $13.99–$15.99 per 12-pack.


The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager®, and it helped catalyze what became known as the American craft beer revolution.

Today, the Company brews more than 21 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world’s finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the “extreme beer” movement, where it seeks to challenge drinkers’ perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country’s largest-selling craft beer, it accounts for less than one percent of the U.S. beer market. For more information, please visit

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72 thoughts on “Samuel Adams Noble Pils replaces White Ale as spring seasonal

  1. Pingback: Sam Adams Noble Pils | Beer-Geek, Dude. Beer Reviews, beer research, love and save the ales

  2. I have yet to meet one single living person who thinks noble pils is a good brew. The average joe out there does not like this skunk piss, the people who love this and give it high ratings must be in sammys pocket. Oh it’s such a wonderful beer – I was down on my luck and I drank one of these Noble Swills and my life totally turned around for the better and the next day I won the lottery and my herpes went away. HOORAY BEER.

  3. The Noble Pils is a great pilsner on par and similar to other great pilsners I’ve had.

    If I had to guess the people not liking this beer aren’t used to a beer with a discernible hop character.

  4. Noble Pils makes me wretch and this has to be what sewer water must taste like. I get a real kick out of these “beer experts” who use the same tired catch phrases like the true anal beer snobs they are. With statements like “Discernable Hop Character”… “Amazing Hop Profile”… “Delicious Aroma”… “Layers Of Flavor”… You just know they are snobby beer rating d-bags who are better than you. Forget Sam Adams anyway, grab a real Witbier from the expert brewer himself (Pierre Celis) either Hoegaarden or Celis White. Also try Dentergems if you can find it.

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  7. Who was your beer manager? President Oscama? Sounds like some 3x democrat fudged numbers. Pils is gator piss.

  8. Pingback: Samuel Adams Belgian-Style IPA wins? |

  9. Awesome beer this pils is. S A should brew this year round. whadda ya say mr. koch? the yeas have it !

  10. Don’t get too upset guys, Sam Adams likes to disappoint they’re customers. I don’t particularly care for Pils either and would rather have the White myself. But having said that you should remember they also make some of the top ten lists for worst beers in America. Cranberry Lambic anyone!! They seem to be going through the trash beer phase right now so they will probably discontinue something else you like at some point in favor of some more swill you won’t like. The reasoning and strategy they have at that company makes no sense at all, White Ale is now a Winter Classic?! Pils is a Spring Seasonal?! Who thought up Cranberry Lambic?! They sample too much of their hooch in the boardrooms before a decision is made… “Wait lets drink on it for a few hours before deciding, this is important business, break out the Cranberry Lambic.”

  11. I agree that white ale is no winter beer. I did pick up a 12 pack of the winter mix variety and it’s stupid that they take the time to brew this beer but you cant get a sixer or a dozen of them during the brew run. You are forced to purchase them with ten other beers you dont want. Damn I only had two but they were even better than I remember!

  12. Sooooo disappointed with Sam Adam’s decision to distribute the “Nobel Pils” as their “Spring” seasonal. I was not a huge fan of the White Ale, though I drank it with a taste of enjoyment. The Nobel Pils is just plain flat out a “No-Go” as far as I’m concerned. VERY disappointed with the lingering aftertaste and say thumbs down beyond a second round. I’ve had people wonder if I work for SA because of my enthusiasm for their brews but can’t say that I would recommend the Pils to even one individual. Whelp, looks like my spring time drinking will resort to the wine country. Cheers folks.

  13. Had a few from the variety pack myself this winter and i hate to say it but donnie was right they are better than i remember too. I had heard that noble pils was the new spring seasonal but i did not bother to check up on the status of white ale until this late winter only to find it almost unavailable. I gave pils a try recently but it left a terrible aftertaste. Not a very good beer in my opinion. I am NO sam adams fan but i did like white ale, was the only SA I did enjoy. At the very least offer it for a few months during the warmer weather to compete with other white ales that are seasonal exclusives.

  14. Noble Pils is the worst Sam Adams beer ever! I love White Ale, but cant find it anywhere! Why wouldn’t the company just make both available and see which one beats out the other?? There is no good reason to replace a great beer like White Ale with trash

  15. White Ale was a great Spring brew. The Noble Pils was not even close. Bring White Ale back!!!

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  17. I like the noble pils…So each there own..I am not a fan of the Boston lager….but look forward to drinking a noble pils this spring…

  18. white ale was probably my favorite beer of all time, i just loved it. you guys broke my heart dropping it from production, at least in the chicago area. and to think it was replaced by the worst SA beer i’ve ever tasted……..nobel pils. yuk! the few bars i go to won’t even carry it, it just never sold more than the first one to most of the folks that ordered it. please, please throw us white ale lovers a bone, and bring it back at least once in a white….i mean while!!

  19. Well, i’m with the majority on this one… noble pills makes me gag! I looked forward to spring because of white ale… i started drinking beer because of this beer. Totally dissapointed in Sammt A on this one. I’ve resorted to stocking up on their cherry wheat, which is a phenominal beer. Nothing like the white ale, but still better than most of the piss out there. BRING WHITE ALE BACK!

  20. White Ale was also my favorite beer, so I was crushed when it disappeared. Though I’d like to see it back exactly as is, the new White Lantern, which can be purchased by itself and not in a blasted variety pack, is pretty darn close to the White Ale. Dare I say I can’t detect a difference. I wish I had a left over White Ale to compare it to.

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