(Coronado, CA) – Coronado Brewing Co. received label approval this week indicating that the company may be changing the name of one of its longtime beers.
The labels, applicable to both bottles and draft, display the name, “Stupid Stout,” instead of the currently used “Stoopid Stout.” Coronado Brewing reps didn’t immediately respond to a request for comment.
Earlier this month, BeerPulse broke the news that Coronado had sued Elysian Brewing for allegedly infringing on its trademark for “Idiot,” used in the beer, “Idiot IPA.” The lawsuit, which was voluntary dismissed shortly after the report, will lead to Elysian changing the name of “Idiot Sauvin IPA” to “Savant IPA.”
After the report, a fan shared a link on the brewery’s Facebook page to a band named, “Slightly Stoopid,” with the comment, “You might want to check this out, I think a band is cashing in on your stout. Time to lawyer up.”
Coronado Brewing replied, “we actually were just asked to stop calling our stout ‘Stoopid’ because another brewery has it trademarked. You do the math…”
Records at the U.S. Patent and Trademark Office show that Lagunitas Brewing successfully registered a mark for “Hop Stoopid Ale” in 2011.
When asked about Coronado’s comment, Lagunitas Founder and Owner, Tony Magee, declined to elaborate on communication between the two companies regarding use of the “Stoopid” mark.
Reviews for Lagunitas Hop Stoopid date back to early 2007. Reviews for Coronado Stoopid Stout date back to early 2008. Lagunitas’ beer is widely available across the U.S. with the ratio of reviews outnumbering Coronado’s beer by a 71:1 ratio.
Both breweries are based in California.
Only one other brewery in the U.S. has used the name, “Stoopid,” in a beer and that’s Rocky River Brewing in Cleveland, according to RateBeer. Reviews are only for a brief time period in 2008 and it appears to no longer be available.
Will Coronado run into trouble with the word, “Stupid?”
The RateBeer database shows no widely available beers using the term. Stupid Water has it trademarked for the “bottled water” class of goods (different from beer obviously) though companies occasionally do take issue with usage across beverage categories.