Not satisfied by their declines, the major brand beer companies look to Europe for ways to drive a bigger stake into the heart of beer, faster. http://www.nbcnews.com/business/its-beer-its-lemonade-its-shandy-its-coming-us-6C10095813
Heck, mixing their beer with lemonade, soda pop and other sugary drinks helped the German industrial brewers lose credibility, why shouldn’t the USofA pile into that sinking boat too!
There’s nothing like sending a message to consumers that says “Hey, fed up with beer and or just not in the mood for a ‘regular’ fizzy yellow beer? Let us add HFCS / sugar and flavorings into it for you.” Bam! Instant respect from everyone (if “everyone” means “that MBA guy in the marketing dept charged with analyzing new trends”).